Qualifying Your Downline…
Identifying the Best Prospects
One of the most important things to take full advantage of a MLM (Multi-Level Marketing) program is to build an effective downline. The power of these systems lies in the exponential effect just a few good people can add to your business.
Although there are many variations on how a downline is structured in different companies, the same is true for all of them in the fact that a good downline can mean the difference from working effectively and efficiently to just spinning your wheels. Read on to learn how to identify the best prospects for your business.
Listen To Their Story
The prospects with the strongest reasons “why”, will always do the best. What are your reasons for joining this particular MLM? Just like your prospects, you had a good reason for joining and promoting this company. Yes, the product could be amazing but products alone aren’t enough to sell themselves. It’s the story behind them that make it compelling enough to grow to something bigger than it already is.
A good mentor should have talked you through a presentation of identifying what your reason was for even wanting to start your own business. First reaction is to say more money but upon further analysis, money is only the means to obtain something else since the reality is money is only paper. Every person has their own reason for wanting to earn more money and connecting with your downline and identifying who feels they are moved the most by their reasons should be the top of your list of prospects who you should invest your time with.
How Successful Are They in Life
Seeing how successful someone is currently is also a surefire way to identify the best prospects for your downline. Once in a while, someone who is not as successful may have such a compelling reason why, as discussed above but this is rare. It’s sad but true that those who are not achieving what they want in life usually has excuses while those who are successful already understand the importance of working on things that make a difference.
When first starting, to build you downline, most MLM sponsors will have you go through a list of family and friends to approach with your opportunity. One of their recommendations is to contact anyone you know who already is doing well, mainly because of their mindset but also because of the circle of influence they have which would further extend your reach and ability to build a stronger downline. Knowing this makes the importance of screening and recruiting those already who understand the concept of leverage and the opportunities inherent in MLM businesses.
This seems like common sense but once you start to build a bigger business, you will find many of your prospects doing things differently than as expressed in the systems as laid out before them. Identify those in your downline who do take initiative and come up with unique ideas but also follow directions and can play within the rules. These will be your super stars.
The others who do listen and follow your successful approach are next in line but will require a bit of coaching on your part. Again, this is still worth your time as concentrating on them and guiding them through your systems will further leverage all that you do.
As you can see, paying attention to little things while spending time with your new recruits can pay off handsomely in the future for your business. Stars are not born every day but knowing what to look for to identify the best prospects, the chances of you seeing shooting stars increases by using what was discussed here.
Rick Staehler is an online business and marketing coach and lives in Rockford, Illinois. With a passion for living life to the fullest and helping others, his past business experiences has been extremely valuable and that is why he has redirected his knowledge and focus on internet marketing. To contact Rick, click here…