Learning the difference between Sponsoring and Recruiting is key aspect of Network Marketing.
A serious marketer is always in a recruiting mode. However there is a big difference between recruiting and sponsoring people into your business. Recruiting is nothing but signing a bunch of people up and hope you get a few serious people in your team who are big builders. It is mostly a sales driven approach. While there is nothing wrong to be always being on the lookout for more people to join your business, I just want to point out the difference between sponsoring and recruiting.
As you read above recruiting is truly focused on hiring more and more people, sponsoring on the other hand is at the other end of the spectrum. As a sponsor you are not only looking for quality people to join your team but are also willing to spend time and help them learn the ropes of business once they join your team. You guide them and hand hold them in initial stages to help them achieve specific goals.
To put it in a nut shell sponsors are teachers where recruiters are sales people. Most of successful people in Network Marketing are teachers rather than sales person. The issue with recruiting is that there is high rate of disengagement and once a person leaves or drops out, all your effort and time put with that particular person goes to waste. On the other hand, a sponsor is someone who builds friendships, make people comfortable with the system and slowly helps them achieve success. This builds confidence and eventually helps in building a quality team which is motivated and works towards the common goal.
It is matter of personal preference what you really want to be in this business of Network Marketing. Being a recruiter is good when you are ready to put in lot of effort in a person and accept it if that person leaves. It is just an act of getting people in business. Sponsoring is act of signing up a person and then starts the process of mentoring, tutoring. When you are a sponsor you are focused on your approach and people you recruit. You listen to their problems and help them overcome them. You help them find new customers and show them how it is really done. This keeps the people you sponsor excited and also builds the confidence they need in the initial stages, which lowers the chance of them quitting your business.
If you want to put all your energy on being a recruiter you might eventually succeed, but hardly 5% of your recruited team members might ever succeed. In networking business you have to remember that to succeed in this business it is all about helping people get what they want and you will get what you want as a result. I feel it is much easier and smarter to sponsor people and help them to do the same. You should always teach them to have good work habits which they then can pass on to those they sponsor, this way you have a system which is well-oiled and works smoothly and everybody at the end of the day find themselves as a winner.